Manage URLs and Anchors Effectively

We're referring to an "URL / Anchor set" as a combination of a target URL and an anchor text, where the URL is the specific web page address and the anchor is a set of words used as a link to that URL.
For example, consider the following:

When you combine these, you have an "URL/Anchor set":


<a href="https://posticy.com/agency/on-page-seo/">On-Page Optimization</a>


This URL/Anchor set can be inserted into your article, allowing readers to click on the "On-Page Optimization" link to access the content at the specified URL ( https://posticy.com/agency/on-page-seo/ ). This approach improves the user experience by providing descriptive anchor text while also directing users to relevant content.

Within a project, you can include multiple "URL/Anchor" sets, and for each set, you can add articles.


Confirm placement requirements

A URL/Anchor set helps organize content; it does not guarantee the Publisher will use every link or a particular attribute. Agree the target URL, anchor text, link attributes, disclosures, and placement requirements before Proposal acceptance. Changes after acceptance require both Users’ agreement. Publisher disclosures and link attributes must comply with applicable law.

Related guides

Quick steps to get started as a Marketer · Understanding Order Statuses for Marketers