How SEO Metrics Work

• Moz: Domain Authority (DA) and Page Authority (PA).
• Ahrefs: Domain Rating (DR), backlinks, referring domains, and organic traffic.
• SimilarWeb: traffic ranks, engagement stats, and traffic-source breakdowns.

• When a website is first added to the marketplace, its metrics are fetched immediately.
• On the 15th of every month, Posticy runs an automatic refresh across all listed websites, keeping numbers current without any action needed from Publishers.
• Manually, when an admin or a scheduled process re-checks a specific site.
• Through a paid "SEO Metrics Update" add-on, which a Publisher can buy for any website to refresh all of its metrics on demand instead of waiting for the next scheduled cycle.

1. Marketplace filters and sorting: you can filter or sort websites by DA, DR, or traffic when browsing.
2. Offer Request matching: when a Marketer sets minimum requirements (say, DA 40+), only websites meeting that bar are matched and notified.
3. Offer eligibility checks: when a Publisher tries to submit an offer against a request, their website's metrics are checked again at that moment to confirm it still qualifies.

Three are available to both Marketers and Publishers:

• Bulk DA/PA Checker: Domain Authority and Page Authority for any domain.
• Bulk DR Checker: Ahrefs Domain Rating for any domain.
• Authority Score Checker: an overall authority score for any domain.

• Backlink Checker: lists the backlinks pointing to a domain and flags which of those referring sites are already on Posticy's marketplace, so you can see where you might buy a placement.
• Publisher Availability: checks a list of up to 100 domains against live marketplace listings, so you can quickly confirm which ones are active Publishers you can order from.

The three bulk checkers cap free usage at 5 domain checks a day for logged-in users and 3 a day for visitors without an account. The tool shows the current limits and available paid options. Review those limits and charges before use; buying Connects or Premium does not automatically include every tool or add-on. Backlink Checker and Publisher Availability don't share that cap; they're built for one-off, ad hoc lookups.

Keeping This in Mind 

If you're a Publisher, stronger SEO metrics mean more matching Offer Requests from Marketers. If you're a Marketer, remember your requirements (minimum DA, DR, or traffic) are matched against each Publisher's most recently stored data. Realistic thresholds widen the pool of websites that can respond.