Offer Requests for Marketers

What is an Offer Request on Posticy?

An Offer Request allows Marketers to reverse the traditional marketplace flow.

Instead of selecting websites from a predefined list, Marketers can describe what they are looking for and let qualified Publishers come to them with offers.

This is especially useful when:

• You need specific SEO metrics
• You want to control the maximum budget
• You prefer to review multiple publisher offers before deciding

How to create an Offer Request

After adding a new article to a Project, you have two options:

• Send proposals directly to Publishers from the marketplace at the listed prices
• Create an Offer Request by defining your requirements

When creating an Offer Request, set the requirements that matter to you:

• Minimum Domain Authority (DA)
• Minimum Ahrefs Domain Rating (DR)
• Minimum organic traffic according to Ahrefs
• Maximum price you are willing to pay

Once submitted, your Offer Request becomes visible to eligible Publishers as an Available Offer Requests.

How Publishers respond to your Offer Request

Only Publishers whose websites meet your required metrics can submit offers.

• The system automatically blocks offers from websites that do not meet your criteria
• Publishers can bid at your maximum price or offer a lower price

The platform checks website eligibility against your criteria. Review each Proposal and website before accepting.

Reviewing and accepting offers

Submitting an Offer Request does not automatically select a Publisher.

• You review all incoming offers
• You choose which offer to accept
• Only accepted offers proceed to publication

You stay fully in control of pricing, quality, and final selection.

Key advantages of using Offer Requests

• Saves time by filtering out unqualified websites automatically
• Encourages competitive pricing from Publishers
• Gives you flexibility beyond the fixed marketplace listings

Acceptance, payment, and Connects

Publishers use Submit Proposal to respond. By submitting, a Publisher agrees to fulfil the Proposal if you accept it. Select Accept Proposal when you are ready to proceed: this creates a binding Order and an invoice automatically in the Publisher's name. Payment is required before publication.

On the Free Plan, creating or restarting an Offer Request consumes Marketer Connects based on the request price. Receiving responses does not consume additional Marketer Connects. An active Premium subscription exempts your account from these creation and restart charges; placement prices remain payable.

Rejecting a Proposal restores that Publisher's response Connects while the request stays open. Cancelling before a binding Order, or expiry after 30 days without acceptance, closes pending Proposals and restores the request and pending response Connects. Accepting one Proposal closes competing pending Proposals and restores those Publishers' response Connects. Non-response alone does not restore Connects while the request remains open.

Restarting a cancelled or expired request starts a new 30-day window and uses Connects again on the Free Plan.

Read the complete Offer Request workflow.

Editing requirements after responses arrive

Changes to an open Offer Request do not alter existing Publisher Proposals without the respective Publisher’s agreement. Acceptance uses the selected Proposal’s agreed terms. After acceptance, the resulting Order follows the Order cancellation and remedy provisions.

Related guides

Understanding Connects on Posticy · Understanding Order Statuses for Marketers