How SEO Metrics Work

Every website listed on Posticy carries a set of SEO metrics, Domain Authority, Domain Rating, and traffic estimates - that power the marketplace's filters, sorting, and matching. Here's how those numbers are gathered, kept up to date, and used across the platform.

Where the Numbers Come From

Posticy pulls metrics from several independent data providers, each covering a different angle:

Moz: Domain Authority (DA) and Page Authority (PA).
Ahrefs: Domain Rating (DR), backlinks, referring domains, and organic traffic.
SimilarWeb: traffic ranks, engagement stats, and traffic-source breakdowns.

Three metrics matter most on a day-to-day basis: Domain Authority, Domain Rating, and organic traffic. These drive marketplace filters and determine whether a website qualifies for a Marketer's request.

If a provider is temporarily unavailable, Posticy doesn't fail the entire check. It marks that provider's fields as "unknown" (displayed as unavailable rather than as a numerical value) and moves on with whatever data it did get. An "unknown" field isn't permanent; it typically fills in on the next successful refresh.

When Metrics Get Refreshed

Metrics aren't recalculated on every page view. They're refreshed at set points. A few things trigger an update:

When a website is first added to the marketplace, its metrics are fetched immediately.
On the 15th of every month, Posticy runs an automatic refresh across all listed websites, keeping numbers current without any action needed from Publishers.
Manually, when an admin or a scheduled process re-checks a specific site.
Through a paid "SEO Metrics Update" add-on, which a Publisher can buy for any website to refresh all of its metrics on demand instead of waiting for the next scheduled cycle.

Because of this, metrics on a listing reflect the last successful refresh rather than real-time data. Check the last refresh when assessing a listing; estimates can change between checks.

How Metrics Are Used

Once stored, these numbers show up in a few places:

Marketplace filters and sorting: you can filter or sort websites by DA, DR, or traffic when browsing.
Offer Request matching: when a Marketer sets minimum requirements (say, DA 40+), only websites meeting that bar are matched and notified.
Offer eligibility checks: when a Publisher tries to submit an offer against a request, their website's metrics are checked again at that moment to confirm it still qualifies.

One thing worth knowing: in rare cases, a website that looked eligible in the listing might not pass the check when actually submitting an offer, simply because the metrics updated in between. This is uncommon and is typically resolved after the next successful refresh.

Standalone SEO Tools

Under the SEO Tools menu, Posticy offers five checker tools you can run on any domain, not just ones listed on the marketplace.

Three are available to both Marketers and Publishers:

Bulk DA/PA Checker: Domain Authority and Page Authority for any domain.
Bulk DR Checker: Ahrefs Domain Rating for any domain.
Authority Score Checker: an overall authority score for any domain.

Two more are available to Marketers only:

Backlink Checker: lists the backlinks pointing to a domain and flags which of those referring sites are already on Posticy's marketplace, so you can see where you might buy a placement.
Publisher Availability: checks a list of up to 100 domains against live marketplace listings, so you can quickly confirm which ones are active Publishers you can order from.

The three bulk checkers cap free usage at 5 domain checks a day for logged-in users and 3 a day for visitors without an account. The tool shows the current limits and available paid options. Review those limits and charges before use; buying Connects or Premium does not automatically include every tool or add-on. Backlink Checker and Publisher Availability don't share that cap; they're built for one-off, ad hoc lookups.

Keeping This in Mind

If you're a Publisher, stronger SEO metrics mean more matching Offer Requests from Marketers. If you're a Marketer, remember your requirements (minimum DA, DR, or traffic) are matched against each Publisher's most recently stored data. Realistic thresholds widen the pool of websites that can respond.

Metrics do not guarantee outcomes

DA, DR, and traffic figures are provider metrics or estimates, not guarantees of Google rankings, traffic delivery, indexing, or placement quality. Offer Request matching uses stored data and requirements; check the selected website and agreed publication terms before accepting a Proposal.

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